Jason's New Blog

I know, after years of being asked to blog about communication, I've finally broken down and created a new blog. Please take a second and see what's going on with me, my research, or my opinions about various issues related to human communication, organizational communication, or workplace learning and human performance imrpovement. More...

Over the next few months, I have a number of new books coming out. In July, the 6th Edition of Communication Apprehension, Avoidance, and Effectiveness coauthored with Virginia P. Richmond and James McCroskey will be available (Published by Allyn & Bacon). In November the two-volume set on Workplace Communication published by Praeger will be available. Also in November, look for the 2nd edition of Quantiative Research Methods for Communication.

Casing Sport Communication

Thank you for visiting our site devoted to our new Casing Sport Communication project being published in 2015 by Kendall-Hunt.

Diana Tucker and Jason Wrench, the editors of Casing Sport Communication, invite the submission of fictional case studies for the 1st edition of the volume to be published by Kendall Hunt in Fall 2015. 

The cases will be built around major concepts that are seen in both sport communication research and within textbooks on the subject. The goal of these cases is to present a short fictional account of a sport communication dilemma similar in writing and format to those published in Wrench’s Casing Organizational Communication (2012, Kendall-Hunt), Wrench, Schuman, and Flayhan’s Casing Public Relations (2014, Kendall-Hunt), or the Harvard Business Review.

The following list comprises the topics we hope to cover in Casing Sport Communication. Some cases will focus on a specific topic, while others may cover multiple topics within a single case. The ones highlighted are the ones we still need cases on:

    • Family relations and sport (benefits, challenges)
      • helicopter parent (relationship with coach)
      • Game culture vs. sport culture in children’s sports
      • Sport socialization/family socialization model
      • Parent as coach
      • parental control  (support vs. pressure)
    • Sports rage and effect on interpersonal relationships
    • Coach-athlete relations
      • Closeness
      • Commitment
      • Co-orientation
      • Placing blame/accountability
      • Types of coaching statements (corrective, psychological, tactical)
    • Athlete-athlete relationships (friend, competitor)
      • Behaviors that deter cohesion vs. behaviors that promote cohesion
    • Interpersonal communication in fantasy sport
    • Diversity issues in sport (employee diversity, athlete diversity, coaching diversity)
      • Gender
      • Race/Ethnic
      • Ability
      • Sexual Orientation
      • Religious
    • Small group vs. teams, (interdependence, independence, cohesion)
    • Assimilation/conformity (hazing)
    • Group roles & norms (competitive norms, practice norms, off-season norms, social norms)
    • Organizational leadership, coach as leader, styles of leadership, athletes as leaders w/in team
    • Employee relations
    • Types of sport organizations (recreation clubs, organized amateur sports for youth, organized collegiate sports, organized professional sports, sport marketing companies, sport talent agencies, fitness centers, country clubs, coaching and player unions, federations for sport, Olympic committees, sport media entities and journalism, fantasy sport leagues, video games)
    • Contract law
    • Change agents in sport
    • Internal organizational communication in fantasy sport
    • Information management
    • labor relations (both professional and amateur)
    • Image repair/image management/image restoration (individual athlete or coach vs. whole sport organization)
    • Customer/member/fan/alumni relations
    • Crises in sport organizations (i.e., plane crash and loss of team, or player commits a crime)
    • Crises outside sport organizations, but how they deal with it (i.e., JFK assassination and NFL reaction, Hurricane Katrina and NO sport teams’ reactions)
    • Crises caused by outside factors that affect the organization directly (Tiger Woods fiasco and sponsors’ decisions to stay or go, bad press on team and team fires coach, terrorist threat to a stadium)
    • Corporate Sponsorship & sponsorship management
    • Government relations
    • Community relations
    • Press box, media room, news conference, media day issues
    • Media policies
    • Preparing athletes/coaches for interviews (teaching bridging)
    • Athletes in the community, volunteerism
    • Media guides (and other sport only publications)
    • Super communities (sport organization and their fans with a charitable organization and its donors)
    • Negligence by athletic administrators (i.e., Jerry Sandusky case, or injury at stadium)
    • Tort law violations conducted by an athlete/coach or toward and athlete/coach.
    • Trademark law
    • External organizational communication in fantasy sport
    • Social media factors in a sport organization’s external communication
    • Community of sport
    • Fan Culture—points of contact, rituals, fans as stakeholders
    • Types of fans--fair-weather vs. die-hard, social fans, focused fans, vested fans
    • Fan blogs—reclinerporting
    • Aesthetic beauty of sport
    • Nostalgia in sport
    • Sport as achievement
    • Drama and spectacle of sport
    • Sport as religion
    • Rituals in sport (National Anthem, 7th inning stretch, etc.)
    • Gender and sport identity
    • Gender marking
    • Sexual disparagement
    • hegemonic masculinity
    • Politicizing of sport
    • Sport and national identity
    • Framing theory
    • Myths, heroes, and sport
    • hazing
    • Social media  and sport
    • The culture of fantasy sports
    • Commercialization and commodification of sport
    • Diffusion of innovations in sport
    • Drugs in sport culture
    • Activism and resistance in sport
    • Race relations and sport, stacking
    • Sport during times of war
    • Ableism in sport
    • Relationship between sport and media
    • Global Sports


Our recommendation is to try to write a case that takes a unique twist on a specific topic or combine multiple topics seamlessly into a coherent case. For example, maybe you’d write a case concerning sport as religion while exploring specific issues of masculinity in fan blogs. We’re not saying these specifically, but the more unique you can make the case and the greater diversity of ideas explored within the case, the greater the likelihood that it will be included in the final volume.

Authors who base their cases on actual public relations events will be asked to de-identify names and facts that could identify people, organizations, or specific situations. All of the cases should be fictional as well as decision based cases where the main character is left at the end of the case needing to make some kind of decision, but the possible decision alternatives should not be spelled out for the readers. These cases are intended to be short (10-15 pages).

All case authors will be asked to submit a subsequent teacher’s note for the case that will be made available for instructors using the case study book. To help you prepare your case and teacher note, please visit Jason Wrench’s website and look at the sample case and teacher’s note. You can also to download the writing templates for both the case study and teacher’s note to help you prepare your case:


Please submit your case September 1, 2014, for inclusion in the case study book. All manuscripts should be submitted in either Microsoft Office Word or OpenOffice Writer. We can wait for the teaching notes until later in Spring 2015 if necessary.

For more information, please contact us at SportCommCases@aol.com.   


Sample Case -- Sample Teaching Note


Case and Teaching Note Templates (all cases must be submitted using these templates)


Help Tips for Writing Public Relations Cases


If you have any questions about this project, please feel free to contact me at SportCommCases@aol.com or call Jason Wrench at (845) 257-3499.